First look: Masini & Chern new season lookbook
Inspired by mornings in France
Is there anything more wonderful than dawn of a new morning in Paris, sipping coffee and enjoying breakfast under a bright clear sky? In our opinion, very few – and unfortnately the experience is too far to go for most people.
Luckily, Australian label Masini & Chern have solved the problem. For its second season the brand was inspired specifically by 'mornings in France'. According to Co-Founding Director of the label Ebonnie Masini-Thomson, "We created this collection based on a moment in time rather than a theme."
In the line's new lookbook, the morning-light filled moment is captured, descibed by the brand as, "The springtime sun light streaking through the high windows of a loft style apartment in the Le Marais. The smell of croissants and freshly brewed coffee. The comfort of friends and Masini & Chern pyjamas."
With a tag line of "Sleep chic, wake sweet", next up for the label is a plan to add robes, slippers and bed linen to the collection on its path to achieve a name as Australia's leading bedroom brand.