The Marc Jacobs Spring/Summer 15 campaign starred some of the world's most talked about models – including Anya Rubik, Kendall Jenner, Karlie Kloss, Joan Smalls, Jessica Stam, Natasha Poly, Issa Lish, Adriana Lima and Anna Ewers.

 Now, the ever-inventive American designer has decided to step away from the model agencies for his new BookMarc ad campaign, and look a little closer to home... Casting his beloved pet dog – Neville Jacobs.

In the visual, Neville is captured by iconic photographer David Sims, wearing Marc Jacobs glasses and a bow tie whilst reading a book by Guido Palau. The black-and-white bull terrier is already accustomed to the spotlight, with over 100k followers on Instagram – making him one of the most followed dogs on social media.

We wonder how Karl Lagerfeld's pet cat Choupette feels about this...

Neville Jacobs in Marc Jacobs Campaign