According to sources, iconic American powerhouse Marc Jacobs is considering folding his contemporary Marc by Marc Jacobs line into his more luxurious Marc Jacobs line, to create one singular brand. Reports have appeared pointing to the fact that Jacobs wants to create a more streamlined vision, and present just one collection. 

The point of this – sources say – is not to reduce the product range, but to provide unity to one brand, and give greater clarity to the voice and aesthetic, and ultimately to expand the offerings available through one single Marc Jacobs brand. These changes have quietly been worked on since the American designer left Louis Vuitton in October 2013 to focus on his eponymous the report says.

When Jacobs left his post at Louis Vuitton, LVMH chairman Bernard Arnault told WWD: “The first step is to put in place the organization, and to complete the business plan, which requires retail organization, retail investment and more products. These steps have already started. This will take time, maybe two or three years, to be completely in place.”

In May 2013, Jacobs appointed a new designer duo to head Marc by Marc Jacobs, recruiting longtime collaborator Katie Hillier as creative director and Luella Bartley as womenswear director. What would happen to Hillier and Bartley if the rumours are true, remains unclear.

Also uncertain, is what would happen to Marc Jacobs retail outlets. Arnault also touched on this in his 2013 comments: “It’s why we have to invest in the product, because retail means some investment,” he said. “Whether we buy some buildings or rent some buildings, it’s a substantial investment.…To fill the stores, especially if the stores are larger, we need more products. It’s very simple.…”

Officials at Marc Jacobs could not be reached for comment. Buro 24/7 Middle East will keep you posted on this story as it unfolds...