Search

New look: Louis Vuitton introduces new packaging

New look: Louis Vuitton introduces new packaging

Dramatic details

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Louis Vuitton

Luxury label Louis Vuitton bids adieu to its iconic brown boxes, and welcomes a brand new range in imperial saffron. See it here first with Buro 24/7 Middle East...

Known for their monogrammed handbags and leather goods, French luxury brand Louis Vuitton are changing the brand's iconic chocolate brown boxes and bags with a new range of packaging. The new colour, aptly titled Imperial Saffron, is the new signature shade that will be applied to all of the brand's packaging, think shopping bags and the flat-pack boxes. The new shade will also be complimented by a cobalt blue ribbon made out of cotton, complete with the Louis Vuitton name.  

New look: Louis Vuitton introduces new packaging (фото 1)

The Imperial Saffron colour, while it's not a new shade for the brand — it was incorporated into the brand's iconic heritage vuittonite canvas in 1928 and was the official poster colour for Louis Vuitton's traveling exhibition, Volez, Voguez, Voyagez held in April — the new design is vastly different to its origins. 

New look: Louis Vuitton introduces new packaging (фото 2)

Stay connected to Buro 24/7 Middle East for more fashion news. 

Related articles

Buro 24/7 Selection