As its American counterpart New York Fashion Week (NYFW) recently confirmed its new home, London Fashion Week (LFW) have revealed its plans to leave its Somerset House location, its venue since 2009. The British Fashion Council (BFC) will keep its HQ at Somerset House, but the shows and festivities will shift to the Brewster Street Car Park venue in London's Soho as of September this year.

The new location features an Art Deco building designed by architect JJ Joass in 1929, and is no stranger to LFW – having been the venue for many shows in recent seasons including Joseph and House of Holland.

Signing an agreement to host LFW at the new space for two seasons, BFC noted that the Brewster Street digs are just a mile from Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street. Allowing LFW to “offer freedom and flexibility to designers, who will be able to transform the show space to reflect their own aesthetics and identity.”

The deputy mayor for education and culture, Munira Mirza said she feels the move will “will…drive even more interest in one of the most important sectors for our economy.”

The BFC also took the opportunity to announce that the new LFW home will also host free talks, which will be open to the public, with the aim to “drive city-wide support for an industry that employs nearly 800,000 people and is worth 26 billion pounds [$39.5 billion] to the U.K. GDP.”