Today marks the launch of SIVVI.COM - a new online fashion store conceptualised by Emirati entrepreneurs Rashid and Salama AlabbarDrawing on the huge potential of e-commerce in the region, the creative duo have introduced a website that fuses the best high street labels and boutique brands, presented in a visually pleasing format that offers an interactive treat for users. launch

Amongst the website's promising features are its same-day delivery service (when you order before 12 noon); free returns; mobile friendly site; multiple payment options; and stylists advice. launch

Shoppers looking for a fashion fix will be pleased with the selection of brands including Emma Cook, Mara Hoffman, Anna Baiguera, Lucy Choi, and Gwen Stefani's label L.A.M.B. As well as fashion must-haves, the website also offers an array of statement accessories from the likes of LA designer Laruicci and local designer By Sophie. launch

SIVVI.COM also maintains a weekly blog which aims to inspire via its style edits and inspirational shopping tips. Tapping into the popularity of social media, the company encourages its users to share their images on Instagram with the hashtag #ShopSIVVI - which further enhances the interactive experience.