Lanvin celebrates its historic mother-daughter logo with new campaign
For Spring/Summer 15
After celebrating an incredible milestone – its 125th anniversary – last year, Lanvin enters 2015 with a bang, debuting its mammoth new campaign for Spring/Summer 15. The iconic French fashion house invited veteran models Violetta Sanchez, Pat Cleveland and Kirsten Owen to pose with their daughters Luz Godin, Anna Cleveland and Billie Rose Owen for the new campaign – which was directly inspired by the house's historic mother-daughter logo.
"I like that the campaign doesn't only have images, it has a story," Lanvin creative director Alber Elbaz said. "Every time we do a family shoot, it feels like we're going to their place: We feel like visitors."
The menswear campaign takes a slightly different angle – celebrating the relationship between siblings and friends.
The new campaign was shot by Tim Walker, with creative direction by Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme. Jacob K took care of the styling, whilst Julien d’Ys did the hair, and Val Garland oversaw the makeup.
The women's campaign will break in the March books, whilst the men's campaign will debut in L’Uomo Vogue this month.