#ICouldHaveBeen: Kering launches White Ribbon for Women campaign
Alessandro Michele, Stella McCartney, Joseph Altuzarra
French fashion conglomerate Kering's latest White Ribbon for Women campaign is one of its biggest yet as the company has tapped some its top designers, including Gucci's Alessandro Michele, Stella McCartney, Christopher Kane, Qeelin's Dennis Chan and Joseph Altuzarra, as well as Salma Hayek Pinault. First launched in 2012, the program has been instrumental in raising awareness for violence against women.
The theme for this year's campaign is #ICouldHaveBeen and gives men and women a look into what life is like for millions of girls and women across the globe who face violence in their lifetimes. It will launch to coincide with the International Day for the Elimination of Violence Against Women on November 25.
Of the campaign, Stella explained, "We, as women, are a team, we have to support each other and stick together. Men are showing their support, and now, we must all join forces. I am confident that the younger generation of women and men will use their voices as well."
Aimed at millennials, the campaign's website invites visitors to enter a female name that then generates information about the treatment of women worldwide with the aim of having these messages shared across social media by Gen Z and Y.
To support the campaign or to participate, visit icouldhavebeen.org. Then, discover how Tryano's nutcracker competition is empowering Emirati women.