Luxury label Carolina Herrera is set to launch its New York campaign on social media. Shot by renowned fashion photographer Mario Testino, the new campaign stars models Karlie Kloss, Lily Aldridge and Garrett Neff and will first be released on Instagram before making its way to other digital platforms. In the first sneak peek into the campaign, the three models showcase the Duke bag, a fully-customisable – colours, trims, charms – piece of arm candy. The brand's digital campaign strategy is in line with the upcoming launch of its e-commerce site in October.

Then, go behind the scenes of Carolina Herrera's Fall/Winter '16 campaign.