Chanel's Karl Lagerfeld has been announced as the creative director of the upcoming International Festival of Fashion and Photography, which is set to take place April 23–27 in Hyères, France.

Lagerfeld will be joined by some select members of his creative team at Chanel for the new collaboration – including Chanel’s creative studio director Virginie Viard who will act as president of the fashion jury and image director at Chanel fashion, and Eric Pfrunder who will assume the role of president of the photography jury for the upcoming 30th edition of the Hyères Festival.

The 81-year-old white-haired cultural icon has also recruited some of his influential inner circle outside of his Chanel office: The fashion jury will also feature Princess Caroline of Hanover and actress Anna Mouglalis, and actress Cécile Cassel and art dealer Kamel Mennour will sit on the photography panel.

Over the last three decades, the festival has served as a crucial platform for many designers – with Viktor & Rolf amongst its past honourees.

In 2014 Chanel became the main sponsors of the Hyères Festival funding the permanent exhibition that focusses on art patrons Charles and Marie-Laure de Noailles, who recruited architect Robert Mallet-Stevens to build the Villa Noailles in the 1920s – and Karl Lagerfeld has long been an admirer of the modernist mansion. 

LVMH Moët Hennessy Louis Vuitton, Première Vision, Chloé and the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode are also main partners of the annual festival.

Karl Lagerfeld named creative director of Hyères Festival

Karl Lagerfeld named creative director of Hyères Festival