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Kanye West and Joan Smalls star in Balmain campaign

Kanye West and Joan Smalls star in Balmain campaign

Music meets fashion

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Image: Buro 24/7,
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French fashion house Balmain taps into the music industry with Kanye West for its latest ad campaign. Get the sneak peek with Buro 24/7 Middle East now...

Luxury French fashion house Balmain, has just revealed a sneak peek at their latest Fall '16 ad campaign. In collaboration with photographer Steven Klein and Fashion Director Pascal Dangin, Balmain recently took to Instagram to showcase a preview of the campaign starring American rapper and record producer Kanye West – seen wearing his outfit from the 2016 Met Gala – alongside model Joan Smalls.

This is not the first time that West has worked with the brand. West was first spotted fronting Balmain's Spring/Summer '15 campaign with wife Kim Kardashian and is close friends with the brand's Creative Director, Olivier Rousteing.

Here's the sneak peek at Balmain's Fall/Winter '16 campaign...

BE READY #BALMAINARMY #BALMAINFW16

A video posted by BALMAIN (@balmain) on

BE READY #BALMAINARMY #BALMAINFW16

A video posted by BALMAIN (@balmain) on

Rousteing also recently teamed up with NikeLab for an exclusive collaboration.

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