Julia Restoin Roitfeld turns director for Stuart Weitzman
'Rock Roll Ride' starring Poppy Delevingne and Dylan Penn
Entitled Rock Roll Ride, Julia Restoin Roitfeld's film for the shoe giant is the first by a female director for the series, which has also included directors James Franco, Balthazar Klarwein and Nino Muñoz.
"When we started the creative process for our film series this season, we wanted to work with a female director whose artistic vision was aligned with our brand aesthetic," Weitzman said. "Julia's body of work is impressive, and we knew she would capture the spirit of Stuart Weitzman through a unique vantage point."
And though she has never worked with film as a medium, multi-talented Roitfeld quickly agreed to the project. "As much as I was intimidated, I jumped on the opportunity," she said. "I've worked as a creative director, but I've never directed any moving images. I was really scared and had no idea where to start."
Given total authority over the concept – and three pairs of boots on which to focus – she settled upon a dreamy, 60s inspired feel. "I have a sense of aesthetic that I like when I'm art-directing for print, which is always very feminine and sexy but never being over the top or vulgar," she explained. "I love the this aesthetic and always find inspiration there, so that was a main direction for me. Plus, the three pairs of boots they wanted me to use in the movie perfectly suited that era."
Roitfeld called upon Poppy Delevingne, an old pal, and up-and-coming actress Dylan Penn (daughter of Sean Penn and Robin Wright) to appear in the film.
The final product debuts today on stuartweitzman.com, and a world premiere screening will be held in Paris at the Hotel Salomon de Rothschild to coincide with PFW.