Vogue Italia and Rubaiyat, a leading retail concept group based in Saudi Arabia, together with HRH Princess Adelah bint Abdullah bin Abdulaziz Al Saud the Chairperson of the National Home Health Care Foundation, will host the inaugural Vogue Fashion Experience in Jeddah tomorrow.

As part of the event, which is designed to showcase emerging talent in the region, ten designers have been selected to present their work. The finalists of the Jeddah Vogue Fashion Experience are Arwa Al Banawi, Atulier (pictured), Badawiah, Charmaleena, Daneh, Fyunka, Haal Inc, Haifa Fahad, Mashael Al Rajhi and Nora Aldamer. The designer who wins the coveted award will go on to show their collection in Milan. Not to mention key looks will be invited into the Rubaiyat Department Store portfolio and will be on sale following the event.

The Jeddah Vogue Fashion Experience runs from April 20-22, 2016.