After releasing his newest hip-hop album aptly titled 4:44, last month, Jay Z has announced a US and Canadian Tour (watch this space for Dubai dates) that is set to start this Fall. In collaboration with the artist's music streaming service Tidal — which also released Beyonce's Lemonade, Kanye West's The Life of Pablo and Rihanna's Anti album — the artist has also joined forces with Puma for the 4:44 tour. Expect Jay Z to be dressed head-to-toe in the sports giant's apparel during the shows while future collaborations and projects are in the works. 

Jay Z's 4:44 Tour will kick off in California on Oct 23, 2017, before travelling to other US states and Canada. While no other details have been confirmed, don't miss Rihanna x Puma's Fall/Winter '17 Fenty collection showcased during Paris Fashion Week.