Jason Wu taps male model Clément Chabernaud and Edie Campbell to front his third campaign for Boss. The new Autumn/Winter 15 ad was shot by iconic photography duo (and husband and wife) Inez van Lamsweerde and Vinoodh Matadin.

"There's an edge about the two of them, which is something that we did not explore as much in the first two campaigns," said Wu. "It's an interesting evolution. Clément has a very masculine look but also possesses a refinement that is extremely modern, while, for me, Edie is the face of this generation. They both bring that refreshing sense of now." 

Jason Wu unveils his third campaign for Boss