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Italian surfer Leonardo Fioravanti named as Gucci's new brand ambassador

Italian surfer Leonardo Fioravanti named as Gucci's new brand ambassador

Celebrity announcement

Text: Meeran Mekkaoui

Editor: Shannon Wylie


Joining the umbrella of A-list celebrities fronting the Gucci brand, one Italian surfer has just been named the newest brand ambassador for Gucci Man and Buro 24/7 Middle East has the details...

It's official! Gucci just got a dose of achingly cool surfer appeal with the announcement that Leo Fioravanti — a professional Italian surfer — is joining the Italian brand's portfolio of ambassadors. Named the new face of Gucci Man, Fioravanti joins Jared Leto and Tom Hiddleston in fronting the fragrance. Expect to see Fioravanti in shoots dressed head-to-toe in Gucci jewellery, classic menswear pieces and suits, which were just showcased at the Italian brand's co-ed collection show for Spring/Summer '18 during Milan Fashion Week

No further details have been announced, but watch this space. Also, discover Gucci's limited edition Jane Austen book

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