April 23 saw the opening the 2015 Hyères Festival in France, marking the 30th edition of the International Festival of Fashion and Photography. Hyères Festival creative director Karl Lagerfeld was joined by Caroline de Maigret and Princess Caroline of Hanover amongst others, to spotlight rising talents in the fields of fashion and photography.

On Friday, Lagerfeld gave an insightful masterclass at the festival to attendees including Princess Caroline of Hanover, Jack Lang, Carine Roitfeld, Caroline de Maigret, Anthony Vaccarello and Felipe Oliveira Baptista. Telling the audience: “I never wanted to be a businessman. As a child, I thought I would become famous; after a while, I became more modest,” during a 40-minute interview with Godfrey Deeny, fashion editor at large at Le Figaro.

Lagerfeld dished out advice to young designers saying: “Every case is different. It depends what they want, what they can do. I believe careers are built on no rules.” Adding: “If they present computer sketches, I throw them back in their faces. They all look the same.”

“There is a problem with fashion today" Lagerfeld said, "Now designers want to be artists but fashion is an applied art. But it is not art the way they pronounce the word: ‘Art.’ It’s a lack of modesty. If you think you are an artist, become an artist if a gallery would take it.” Before sharing his creative process: “I work with my instincts. I don’t have to fuss around for ages. I have an electric flash. I am not changing my mind.”

The festival runs until tomorrow, April 27, and will see a winner crowned the new young designer of the year, following Kenta Matsushige's win in 2014. Check back tomorrow to discover the 2015 winner and enjoy the pictures from the weekend below.

Day 1 and 2 Hyeres

Karl Lagerfeld

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Karl Lagerfeld and Jean-Pierre Blanc director of La Villa Noailles 

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Princess Caroline of Hanover

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Jean-Pierre Blanc director La Villa Noailles

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Princess Caroline of Hanover

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Designer Cristina Braun

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Designer Sophie Harand

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