Henry Holland is adding another bow to his arrow and injecting the menswear world with his signature technicolor aesthetic. Holland has revealed that he will be launching the first House of Holland menswear collection at London Collections: Men, which is set to take place on June 14.

The British designer explained that his men's line-up for House of Holland includes "Ted's, casuals, buffalo kids and ravers." Furthermore Holland has tapped Martin Parr to photograph the campaign for the collection who is known for his wry, observational images.