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Revealed: 2017's top fashion buys

Revealed: 2017's top fashion buys

Fanny packs, graphic tees, statement sneakers

Text: Meeran Mekkaoui


Image: Imaxtree

Five digital retailers have revealed which items we all purchased the most of in the past 12 months. Buro 24/7 Middle East has the scoop...

With 2018 quickly approaching, we're taking a look back at the year that has been — from Netflix's most watched shows in the UAE, to Merriam-Webster's word of the year and Google's 'Year in Search' report. And it turns out we've also all shared a similar appreciation for certain garments over the past 12 months. 

Vogue US has just released a list of the top fashion buys for 2017 according to Moda Operandi, Ssense, FarfetchNet-a-Porter and Matchesfashion.com

This year, it was all about making a statement. Whether stacking jewellery or stocking up on cool new kicks and logo tees, striking silhouettes undoubtedly captured the attention (and wallets) of millennial onlie shoppers over the past year. 

According to Lisa Aiken, Net-a-Porter's Retail Fashion Director, the site's top-selling products included tees from Gucci (unsurprisingly), Vetements and Off-White. Big bag launches saw Chloé's Nile handbag come out on top whilst new contemporary labels such as Cult Gaia, Yuzefi, Wandler, and Danse Lente were also popular choices. 

Ssense saw an exponential climb in sales thanks to Raf Simons' designs for Calvin Klein across both its men's and women's sections. More specifically, it was Gucci's quilted fanny packs, Off-White's yellow belt, Balenciaga's Triple-S sneaker and Comme des Garçons' VaporMax sneaker that reigned supreme. 

Gucci

Gucci was also a top seller over at Matchesfashion.com with Natalie Kingham, the site's Buying Director, explaining that "customers can envisage how they’re going to wear things quickly, which is why buy-now-wear-now is interesting and can really work; it’s immediate. Gucci tees really resonated." Additionally, Burberry's runway pieces were a hit, selling out in minutes, and Roksanda, Erdem, Prada and Balenciaga's sock trainer were amongst the site's other top sellers.

Farfetch revealed that whilst its high-end labels — like Gucci, Valentino, Alexander McQueen, Givenchy and Valentino — all experienced terrific growth, it was Fendi's thigh-high boots and Dolce & Gabbana's Sicilian-printed cuts that completely sold out. The Fenty x Puma slides and Balenciaga's mules were add-to-cart favourites also.

Interestingly, Moda Operandi saw strong numbers on the emerging designers front. "Khaite, Brock Collection, and Attico were standouts. Their collections have evolved," said Lizzie Leventhal, General Merchandising Manager. As for specific items, Monse's Mongolian fur, Rosie Assoulin's rainbow dress, Givenchy’s Western boot and Victoria Beckham's green pumps were popular across the globe. 

There's talk in the industry around whether or not we've reached 'peak logo' over this past year so it will be interesting to see if our shared penchant for branding continues into 2018. Plus, can the aforementioned brands retain their stronghold moving forward? Only time will tell. 

In the meantime, discover five cool handbag brands you need to up your arm candy game.

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