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Hailey Bieber's landed a new gig with Levi's 501

Hailey Bieber's landed a new gig with Levi's 501

Dream denim

Text: Georgie Bradley


Image: Levi's

Hailey Bieber, It-model and pop star wife is now the face of Levi's signature 501 denim, the brand's original blue jean...

American denim giant, Levi's has just tapped Hailey Bieber as the new face of its iconic 501 denim – you know the jeans you're always on the hunt for and without question solve your jean woes?

With festival season upon us (we're looking at you Coachella, coming up 12-21 April) Bieber's new job has us in the right mood. 

The star told WWD, "I’ve been wearing cut-offs ever since I can remember, they make me feel like me."

So what can we expect? Well, if your name happens to be Hailey, you're in luck because 'H-A-I-L-E-Y' is spelt in varsity-inspired patches down a pair of 502 jeans. Add to that a pair of 501 Original Skinny Jeans, 501 Short and 501 Authorized Vintage. If you fancy yourselves a pair of 'you' jeans, you can customise your own pair of denim at Levis Tailor Shops worldwide.

Levi Strauss & Co. Chief Marketing Officer Jennifer Sey has said that "Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. It never felt right before but we love Hailey’s energy and optimism. It felt like the right time to associate a face with 501." 

Have a look at the campaign below...

The Hailey Bieber for Levi's 501 campaign launched over the weekend. Happy shopping! 

Now, see how Elie Saab is bringing his renowned glamour to Dubai in a new project

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