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Gucci unveils surreal window display for Alessandro Michele's first on-sale collection

Gucci unveils surreal window display for Alessandro Michele's first on-sale collection

Autumn/Winter 15

Editor: Fleur Beach


Take a look at the dynamic and surreal new window display, rolling out across selected Gucci boutiques, in celebration of the new Autumn/Winter 15 collection, the first from Alessandro Michele…

Dubai Mall and Mall of Emirates are among the selected international flagship boutiques, to carry Alessandro Michele's debut collection for Gucci, the Autumn/Winter 15 lineup. In celebration of the fresh new designs arriving in-store, Gucci has unveiled a bright and surreal new window display to honour the changing season, which will be installed by the end of this month. 

Gucci unveils surreal window display for Alessandro Michele's first on-sale collection (фото 1)

The stylised display features turquoise and purple LED lights, which create a dynamic 3D perspective, to compliment the geometric in-store designs, and of course, the new collection. The window comes to life through a mechanised rotating rail displaying ready-to-wear, alongside iron-covered pedestals, and a host of surreal wildlife including a large embroidered snake that slithers across the floor, a giant embroidered swallow swooping through the air above a carpet of flowers. Take a closer look at the images below, and be sure to stop by a boutique to see in living wonder...

Gucci unveils surreal window display for Alessandro Michele's first on-sale collection (фото 2)

Gucci unveils surreal window display for Alessandro Michele's first on-sale collection (фото 3)

Gucci unveils surreal window display for Alessandro Michele's first on-sale collection (фото 4)

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