Forty years in the fashion industry is quite the achievement, and to celebrate, 80-year-old iconic Italian fashion designer Giorgio Armani has unveiled something very modern, with a historic twist – a digital tribute platform.

The new website – Armani.com/atribute – will post a new tribute every day, for the next forty days to mark Armani's four decades in the fashion industry. The first tribute, posted today (March 17) features a vintage picture (above) of a young Giorgio Armani with his brother Sergio and childhood friend in Rivergaro, Italy.

Armani's social media platforms will also be running a series of activations, whereby users are invited to share their experiences and interact with the iconic fashion house using the hashtag #atribute.

Take a closer look at the celebratory bag – Le Sac 11 – unveiled for Armani's 40th anniversary here.