The new Mulberry Autumn/Winter 15 campaign gives the brand's cool British heritage a new spin by tapping into the Rock n' Roll gene pool. Georgia May Jagger, daughter of legendary Rolling Stones frontman, Mick Jagger, stars in the campaign. Mulberry's new chief executive officer, Thierry Andretta, said, "Mulberry is proud to be British, and it is important to keep this spirit of British cool alive as we continue our international growth." 

Georgia May, who has inherited her mother, Jerry Hall's, modelling skills, was shot in the Chelsea neighbourhood of London by Alasdair McLellan, in a seventies styled shoot that channels Julie Christie, where the Bayswater, Roxette and Mini Jamie bags are exhibited with understated seventies attitude. Enjoy a first look a the campaign below...

Georgia May Jagger fronts Mulberry campaign

Georgia May Jagger fronts Mulberry campaign

Georgia May Jagger fronts Mulberry campaign