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Gap brings on board Angelica Houston and Elisabeth Moss for new campaign

Gap brings on board Angelica Houston and Elisabeth Moss for new campaign

'Dress Normal'


This Fall, Gap wants its customers to "dress normal" with the release of its new campaign starring some of Hollywood's biggest names

For the American clothing brand, simplicity is key which is why its new campaign urges consumers to 'Dress Normal'.

Therefor, the new Gap Autumn/Winter 2014 ads, which stars Anjelica Huston (The Addams Family), Elisabeth Moss (Mad Men), Michael K. Williams (The Wire), Jena Malone (The Hunger Games) and Zosia Mamet (Girls), features taglines like "dress like no one's watching" and "let your actions speak louder than your clothes".

From eating at diners to strolling down a beach, the storytelling images form part of the larger 'Dress Normal' campaign which will launch fully on September 2 across outdoor, mobile, direct, social, in store and digital platforms

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