Claire Waight Keller's upcoming show for Givenchy will take place on September 30 and the fashion industry is more than keen to see the designer's next round of pieces. And you could be sitting amongst the action courtesy of a new competition launched by the brand on Instagram. 

The brand has placed five thousand 4G logo stickers around London and Paris in the lead-up to the show and all you have to do to enter the competition is to photograph the sticker and pop it onto Instagram with the hashtag #GivenchyFamily. The best three posts will win tickets to the show, as well as be featured on the brand's own account. 

It makes sense that Givenchy would involve the public in this show, building off the momentum created by Keller from the royal wedding and the Duchess of Sussex's subsequent appearances dressed head-to-toe in the brand. We look forward to playing 'What Would Meghan Wear' during the show...

Until then, find out more about the making of the brand's newest fragrance, L'Interdit Givenchy, in our exlusive interview with the perfumers