Giorgio Armani launches the new 'Frames for Life' campaign for its eyewear 2015 collection. Reminding us that if our eyes are the windows to the soul, then those windows deserve beautiful frames. An emotive and scenic film (below) and stills make up the campaign, that Buro 24/7 Middle East is pleased to bring to you exclusively first. 

The campaign depicts five different views of the world, from five different characters who all hail from different corners of the world. Through the stylised black and white short film, frames of each of these lives are shared, from a horse ranch in Argentina to the rich tradition of aromatic Italian coffee and further a field to the snow covered wilderness of Finland. We also visit exotic scenes from Japan and Martinique. 

But the journey does not stop there, through the remarkably advanced new 'Frames For Life' website that uses advanced 'Face Tracking' technology, visitors can navigate the site and explore the collection of exclusive models, embellished with iconic details, made of ultra light, technologically advanced materials that create a timeless style. No clicks are needed as eyes blinking and tracking are used to command the site. 

During the online optically-lead experience users will find themselves presented with the opportunity to participate in the campaign by telling about a significant frame from their life, and potentially becoming the sixth character in this visually stunning story. Expect to see more instalments of this 'Frames for Life' journey unravel over time. Stay tuned to Buro 24/7 Middle East for more frames as they happen. 

Buro 24/7 Middle East Exclusive: Armani eyewear

Buro 24/7 Middle East Exclusive: Armani eyewear

Buro 24/7 Middle East Exclusive: Armani eyewear

Buro 24/7 Middle East Exclusive: Armani eyewear