Italian luxury fashion house Gucci has unveiled the campaign for its Cruise '17 collection. First unveiled at Westminster Abbey in June, the collection travelled to Chatsworth, home to the Duke and Duchess of Devonshire, for its campaign shots, captured masterfully by celebrated photographer Glen Luchford.

Gucci Cruise '17 campaign

Capturing the essence of British culture, the campaign features '70s punk subculture that has become synonymous with the local music scene. The models, eliciting a sense of stylish rebelliousness, pose alongside iconic British actress Vanessa Redgrave, juxtaposing a grungy youthfulness with classic poise. Also captured are the stunning interiors of Chatsworth as well as its landscaped grounds, complete with flora and fauna.

Discover the new campaign now...

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

Gucci Cruise '17 campaign

The Gucci Cruise '17 campaign will start from October 1. Also, read about Gucci's three-year cultural partnership with Chatsworth.