As the first ever New York Fashion week: Mens prepares to kick-off, New York Fashion Week unveils a new logo and a new brand identity. The shows at New York Fashion Week are organised under the Fashion Calendar, an organisation that serves as the official schedule of New York Fashion Week. The CFDA acquired it last year, and now hopes to keep all shows and events under one umbrella and raise the profile of New York Fashion Week altogether. The campaign and logo are part of a new strategy explains chief executive officer of CFDA, Steven Kolb:

"The campaign unifies New York Fashion Week as a whole, including runway venues and independent shows that are not part of a major venue, which account for almost two-thirds of the two main women's seasons," he said "We want to bring across the message that New York Fashion Week is connected to the entire fashion community and industry." He added. 

The idea came from an unlikely brainstorming meeting between Kolb, New York Mayor Bill de Blasio and Diane Von Furstenburg, who is president of the CFDA. Take a look at the new logo above and prepare to see a lot more of it this week, and this September...