Kylie Jenner and Puma took to Instagram to reveal a first look at their new collaboration this weekend. The new ad campaign, for the PUMA Fierce, a pair of cool kicks, completes Puma's new women's collection. "PUMA is putting a great deal of focus and emphasis behind our women's business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women's training," said Adam Petrick, Global Director of Brand and Marketing for PUMA. "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign." 

Jenner first announced the news on her Instagram page, saying: "Excited to reveal my campaign for the Puma Fierce, a lightweight trainer with zero excuses." 

Kylie Jenner posts the new collection on Instagram

Earlier on, Puma had shared a behind-the scenes look at the photoshoot via Snapchat, followed by an Instagram post.

Puma's Instagram post

The move to create with Jenner, comes shortly after the release of Puma's collaboration with Rihanna's design label Fenty on The Trainer, which debuted in February at the New York Fashion Week and is now available in the Middle East.

The Kylie Jenner Puma Fierce trainers will be released April 1, 2016.