Fendi has revealed that it is teaming up with Google to livestream its Autumn/Winter 14 show. With the help of tech company Parrot, which will capture the action via flying drones, Fendi will broadcast its runway, offering people worldwide the opportunity to view the show as it happens.

According to Fendi CEO Pietro Beccari, Fendi's upcoming fashion show marks "an unprecedented event in the fashion world." It will be the second fashion collaboration for Google, which showcased its Google Glass products on the runway at Diane von Furstenberg's Spring 13 presentation.