Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine for a new charitable project to celebrate the Italian brand’s newest flagship on Madison Avenue in New York.

The iconic fashion house has drafted in five influential women and asked them to create their own 3Baguette handbag the new iconic Fendi bag that launched last year, featuring a more structured shape and a FF logo lock. Parker, Rihanna and Feinstein also created micro-baguette bags for the charitable collaboration.

The new celebrity-created styles will be unveiled at an exclusive cocktail party at the new Madison Avenue flaship on February 13 – hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari.

Fendi teams up with Rihanna, Sarah Jessica Parker, Jourdan Dunn and more

The bags will then go on display at the store and remain there until March 13. During this time, the bespoke creations will be available to buy via a specially-created auction site – launch3baguetteauction.fendi.com, which is set to launch later this month. 

“There is not only one kind of woman and they are each excellent in their own field, it’s a celebration of femininity. After all, think of the five [Fendi] sisters. Karl and I are like brothers surrounded by all these women.”

Each of the influential style icons have nominated a charity, which will receive the proceeds from the sales of the bags. Rihanna proceeds will benefit The Clara Lionel Foundation, which the Barbadian pop star founded in 2012 in honour of her grandparents. Parker’s designs will benefit The Brain Trauma Foundation, and Dunn’s will go to The Sickle Cell Disease Association of America. The Man Repeller’s Medine will support the Ovarian Cancer Research Fund and Feinstein has selected the Naomi Berrie Diabetes Center at Columbia Presbyterian Hospital. 

“The Fendi customer is active in different fields and engaged socially,” Beccari told WWD, “There is not only one kind of woman and they are each excellent in their own field, it’s a celebration of femininity. After all, think of the five [Fendi] sisters. Karl and I are like brothers surrounded by all these women.”

“They had free rein, choosing their favorite colors, favoring their own personal tastes. It also shows that nothing is impossible with the incredible artisans at Fendi,” he continued.

Last year Fendi launched a similar project to celebrate the debut of its new London flagship – partnering up with Tracey Emin, Gwyneth Paltrow, Zaha Hadid and Jerry Hall, asking them to create their own bespoke Peekaboo handbag, which helped raise money for the London and Bristol-based Kids Co.