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Fendi officially launches the first video from its #BaguetteFriendsForever campaign

Fendi officially launches the first video from its #BaguetteFriendsForever campaign

Taking over social media

Text: Georgie Bradley


Image: Instagram

The lead up to Fendi's #BaguetteFriendsForever campaign got everyone talking and now the first of the three short videos has dropped...

Yesterday we got really excited about Fendi's impending #BaguetteFriendsForever campaign. And today, we've been waiting with bated breath for the official upload on the brand's social network. 

Behold  the Baguette bag is back and it's travelled from Rome to Shanghai. 

 

The brand teased its 11.4 million followers on Instagram with an initial post saying that it's got some friends it would love us to meet. An hour later, the first video was released. 

 

We already knew the theme hinged on friendship, so here's the premise: four girlfriends spend the day at a mall in Shanghai getting some essential pieces for a girls' night out, all the while the Baguette bag (which comes in colours like fuschia, pale blue, pink and mustard yellow) makes many strategic appearances from the store front to the dance floor. Basically, it's a bag to have and to hold during all the good times. We'd like every colour if poss...

Stay tuned to Buro. Middle East for the upcoming videos.

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