On July 8, Fendi's creative director Karl Lagerfeld will host a “haute fourrure” show during Paris couture week for the iconic Italian fashion house. Marking the first ever time Fendi have spotlighted fur for couture.

The occasion will also mark Lagerfeld's 50th anniversary with Fendi. 

Fendi CEO Pietro Beccari told WWD that the high fashion fur will not be available in boutiques, but that the collection will travel to other cities such as London, Tokyo, Seoul, New York and Hong Kong for orders, adding that Hong Kong is the brand’s top fur buyer.