Karl Lagerfeld stole some of the Cannes spotlight this afternoon as he hosted a launch party for his newest publication – Fendi by Karl Lagerfeld. The book celebrates Lagerfeld's 50 years as creative director of the Italian fashion house, an impressive and record breaking tenure. Each of the five letters in the label's name represents a milestone for Fendi and a decade of design brilliance for Lagerfeld.

The exclusive launch party took place on the shores of Cote d'Azure as guests basked in the riviera sun, and the reflected success of the fashion icon. The celebrations, and the book's sketched lettering cover, all exhibited the hallmarks of Fendi's fun loving heart. Take a look at some the exclusive snaps from inside the party via the gallery below...

 Fendi by Karl Lagerfeld book launch

 Fendi by Karl Lagerfeld book launch

 Fendi by Karl Lagerfeld book launch