British actress Emma Watson has launched a new must-follow Instagram account that puts the spotlight on eco-friendly couture. Titled The Press Tour, the new platform was created together with Rebecca Corbin-Murray and follows Watson's media tour of her new movie Beauty and the Beast.

The three current posts now feature couture creations from Stella McCartney, Oscar de la Renta and Louis Vuitton, with each piece having been certified 'eco' by consultancy firm Eco-Age. In each of the posts, Watson explains the elements and processes that reflect its sustainable nature. "The dress fabric is Newlife recycled polyester, created from used plastic bottles," she wrote in one post, describing the custom dress by Nicolas Ghesquière. "These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill."

Emma Watson's new Instagram account focuses on eco-friendly fashion

Emma Watson's new Instagram account focuses on eco-friendly fashion

Emma Watson's new Instagram account focuses on eco-friendly fashion

Also, see the trailer for Beauty and the Beast.