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Is ASOS about to be bought by eBay?

Is ASOS about to be bought by eBay?

Brits abroad


After issuing a profit warning in March and another in June, wiping 40 per cent off the company's share price – things are looking up for ASOS, after rumours circulate that eCommerce giant eBay are interested in making a company-changing purchase

ASOS shares – which depressingly dropped by 60% this year – are up 7% this week as reported by The Independent. After experiencing a major warehouse fire in June, things have been a little hairy for the British digital fashion shop, but according to reports, American buyers are now circling. 

It is well known that eBay aims to reposition itself as a standalone retailer – and has been working tirelessly to achieve this over the last few months. For sure, if the rumours are true, the acquisition of one of Britain's most iconic eCommerce sites would further assert the extensive rebranding. 

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