First look: Burberry's runway-to-retail collection
New show, new collection, new campaign
British luxury brand Burberry has revealed details about its latest campaign; a new venue, new collaboration and a sneak peek into its latest collection. The fashion house released teaser campaign images today – shot by celebrated photographer Mario Testino – providing a glimpse into the latest collection that is influenced by Virginia Woolf's novel Orlando. The campaign stars models Jean Campbell, Alex Dragulele as well as musician Cavan McCarthy. "This campaign reflects a collection inspired by Virginia Woolf's Orlando and also sets out to honour the many skilled craftspeople who work on Burberry's iconic products," said Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
The period-inspired collection will be showcased at a new runway location for London Fashion Week, moving from Kensington Gardens to 1 Manette Street at a place the brand has dubbed Maker's House. The runway collection will immediately be available for purchase after the show.
Following the runway show, a new collaboration with luxury homeware brand The New Craftsmen will be revealed too, with exclusive pieces inspired by Burberry's new collection to be showcased at the same venue. "In this spirit of honouring contemporary artisanal excellence, we are also proud to announce an exciting collaboration with The New Craftsmen as part of our September presentation during London Fashion Week," added Bailey. "Just as Virginia Woolf's Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry's identity, and to some of Britain's most exciting creators, and the innovation and inspiration behind their work."
The Maker's House will be open to the public from September 21-27. Meanwhile, discover the new Cat Lashes mascara by Burberry.