Balenciaga has presented its first ad campaign by new Artistic Director Demna Gvasalia, three months after he made his debut runway show in Paris. While previous ad campaigns by the maison have incorporated star power by partnering with big names such as Gisele Bundchen and Jennifer Connelly, Gvasalia's creative direction point towards a more real-life environment. Hence, the models featured in the new Fall/Winter 2016 women's campaign are familiar faces from his runway show while the streets provide the perfect complementary setting for the vision, all captured expertly by renowned fashion photographer Mark Borthwick.

Balenciaga Fall Winter 2016 women's campaign

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