Cynthia Rowley, a known surfing enthusiast, has now put her own feminine spin on the standard sporty wetsuit. The designer has created two limited-edition colour-blocked wetsuits that will launch this week at select J.Crew and Cynthia Rowley stores, as well as online for the retail price of $210.

"Regarding wetsuits, I always liked the Marilyn Minter quote, 'Everything's better when wet,' injecting some style into sports utility," said Rowley.