Farfetch has just announced that Dame Natalie Massenet will join the online luxury retailer as non-executive Co-Chairman. The founder and former Chairman of Net-a-Porter will now partner José Neves, CEO, Founder and Executive Co-Chairman of Farfetch, to further strengthen the brand's digital presence along with developing technological innovations.

Dame Natalie Massenet joins Farfetch, Jose Neves

"I am honoured and excited to support José and the Farfetch team as they continue to build a unique vision of what the future of fashion and technology looks like," said Massenet. "What Farfetch has done to rewrite the rulebook on how technology can work alongside brick and mortar to elevate the customer experience stands out in the industry – when José asked me to come on board it was an opportunity I couldn't turn down. José is a true innovator, and I am thrilled to join him as he grows Farfetch into the online platform of choice for luxury fashion."

Commenting on Massenet's appointment, Neves said, "I have, since Net-a-Porter launched, been a huge admirer of Natalie, she really is the undisputed pioneer, paving the way for the rest of us by demonstrating that not only could luxury be sold online but also that the internet would eventually become the primary way consumers engage with brands, globally. It is simply a dream come true to have Natalie partner with me, with a shared vision and tremendous will to – yet again – shape the future of luxury."

Farfetch have also just launched a new collection of fashion emojis. Download them now.