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Burberry to stop destroying product and confirms the ban of real fur

Burberry to stop destroying product and confirms the ban of real fur

This just in...

Text: Meeran Mekkaoui


Image: Reuters

Just days before the brand's runway show during LFW, Burberry has made two major announcements...

Earlier this year, Burberry announced that it was reconsidering the use of fur in its collections and now the British brand's consideration has been finalised with the announcement being made this morning that they will ban the use of real fur moving forward. 

The brand was already practising the use of no fur in previous collections including Burberry's September 2017 show and at the February 2018 runway (which marked Christopher Bailey's last show for Burberry), but now Burberry has confirmed that no real fur will be used in Riccardo Tisci's future collections, with his debut set for September 17 during London Fashion Week

Another major announcement from the brand was that it will stop destroying products, following a revelation in an earnings report in July. According to the report, Burberry destroyed unsold clothes, accessories and perfume worth £28.6m (approximately Dhs135 million) in 2017 and received backlash from several environmental campaigners as a result. Now, the brand will no longer destroy its products and will increase its efforts to donate or recycle unsold stock. 

According to BBCBurberry's Chief Executive, Marco Gobbetti, said: "Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products."

Also, take a look at Riccardo Tisci's new logo and monogram for Burberry

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