London Fashion Week: Burberry Spring/Summer 16
With Christopher Bailey at the helm, the global British luxury brand, with a heritage of innovation, premiered their London Fashion Week showing of the Spring/Summer 16 collection via the first ever Snapchat show, the night before the official presentation at Kensington Gardens.
The sneak preview of the collection was given as finishing touches were being made at Burberry's headquarters in London – giving two never-seen-before glimpses into the world of Burberry. Viewers were able to see inside the brand's design studios as well as a glimpse at Anna Wintour as she received her invitation to the show. In addition, Snapchat also brought its Live Story coverage to a Burberry show for the first time, giving an all access 24 hour pass into the show from the red carpet to backstage and beyond.
The show itself began with a roaring live performance by British singer Alison Moyet accompanied by a 32-piece orchestra who performed from an orchestra pit set in the centre of the runway. Whilst the music played its part to the models sashaying down the runway, the performance was another savvy move made by the centuries old heritage brand as it was filmed for Burberry's new dedicated channel on Apple Music, which launched earlier this week.
With all sorts of tricks up his sleeve, Christopher Bailey wasn't done there – as a part of the Burberry Runway Made to Order programme, selected outerwear and bags from the collection shown at London Fashion Week for Spring/Summer 16 would be available immediately until October 5 on Burberry.com or by appointment, where early adapters have the chance to own pieces of the collection months before they arrive in stores.
And speaking of the collection, Bailey called it a "mash-up of things I really love." Hard not to, the collection was brimming with options as classic coats and functional pieces were mixed with elements of regalia.
The aptly named the Functionregalia collection, featured silhouettes which included trench, duffle and pea coats, biker and military jackets with a hint of grunge, kilts and short and sculpted lace dresses. Adding a bit of edge to otherwise feminine silhouettes, Bailey paired the military inspired outerwear with liquid slip dresses.
The colour-palette was made up of neutral tones of black, white, navy, gold, cream and nude, which made mixing and matching rather easy. Print appeared in the form of a kaleidoscopic abstract flower, which was then echoed onto a sheer black dress, embellished with 3D flowers that felt seemingly close in comparison.
Taking a global approach to fashion, Bailey's aim was to create a collection that could cut across seasons. Now with social media's instant insight into the world around us, he said people no longer care about boundaries or seasons in a world that is half-hot and half-cold all year round.
Discover the collection in full via our gallery below...