Burberry has signed up to the popular video sharing social media platform, Snapchat, in just the knick of time, ahead of its L.A bash on Thursday. The party will be held at the iconic Griffith Observatory, which was made famous by James Dean and Natalie Wood in the Rebel Without a Cause film.

Following the cocktails hosted by creative director and CEO Christopher Bailey, the guests will be treated to a men's and women's runway show, which will see the likes of Jourdan Dunn, Amber Anderson, Ella Richards and Charlotte Wiggins strut out in Burberry's Autumn/Winter 15 collection. An exclusive capsule collection created for the Rodeo Drive boutique will also debut, and David and Victoria Beckham, Naomi Campbell and Ryan Seacrest are expected to be in attendance.

Burberry face and Snapchat-lover Cara Delevingne will also make an appearance. The model/singer/actress posted a photo of herself (below) at the Chateau Marmont with the comment: "This time last year I was at Burberry's show in Shanghai, but it sounds like they've taken it to the next level."

Burberry joins Snapchat for special event in Los Angeles