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Burberry is bringing London to Shanghai

Burberry is bringing London to Shanghai

The concept is British


Image: Burberry

Having launched its eighth store in China, Burberry is throwing a star-studded event to mark the occasion

London-based luxury brand, Burberry has just launched a new flagship store in Shanghai's Kerry Centre - its largest branch in China so far. This particular branch will also be the first in the country to feature the new Burberry Beauty room concept. 

Today marks the official launch which will bring London to Shanghai, with guests including Burberry family members: Cara Delevingne, Jamie Campbell Bower, Suki Waterhouse, Guey Lun-Mei, and AngelaBaby. This will be a celebration of all things British, the brand bearing closely to its heritage and tradition. Taking inspiration from the global flagship in London's Regent Street, the new space has been designed to embody the best of British craftsmanship - the design concept developed by Chief Creative Officer, Christopher Bailey.

Encompassing a truly digital experience, the space is set over three floors which mix both digital and physical displays for an all-rounded audiovisual experience, with mirrors acting both reflectively and as digital screens showcasing the latest runway shows.

Not missing a single detail, fans of the brand can enjoy the exclusive ready-to-wear pieces – available from April 25 2014. 

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