After Alber Elbaz's shock departure from Lanvin back in October 2015, the world has been eagerly waiting to find out who will be the next designer in line to take to the helm of one of France's most-loved fashion houses. Now, after much speculation, the wait is over with Lanvin confirming that Bouchra Jarrar is the new Artistic Director of Lanvin womenswear. 

Bouchra Jarrar confirmed as Artistic Director of Lanvin

Michèle Huiban, CEO of Lanvin spoke about the future of the brand, "Bouchra Jarrar is a talented and visionary designer. She is the obvious choice for Lanvin. Her timeless style is in keeping with the style and values of our company, founded by Jeanne Lanvin more than a century ago. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris fashion house, a symbol of French elegance. Mrs Wang, Bouchra Jarrar and I share the same modern vision of fashion, so it was only natural that our paths should cross and lead to a fruitful collaboration."

The forty-five-year-old French couture designer has previously worked at powerhouses including Jean Paul Gaultier, Balenciaga and Christian Lacroix before she began her eponymous label back in 2010. However, next week, on Monday, March 14, 2016, will mark the designer's first day at Lanvin, where she will begin to create her debut Spring 2017 womenswear collection. Bouchra Jarrar added, "It is a huge honour to continue promoting the Lanvin style, with designs created in the company's ateliers by teams who possess extraordinary expertise. Joining Lanvin meets my desire to expand my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time".