Bloomingdales is honouring the Whitney Museum of American Art with a special limited edition store bag design. The iconic New York museum is preparing to settle into its new Renzo Piano designed home in the trendy Meatpacking District of Manhattan. The Museum is set to officially open its doors to the public in early May. 

Bloomingdales honours the Whitney Museum's change of address with special designs

This marks the first time that Bloomingdales has engaged in a cultural collaboration of this kind. Its iconic little brown bags, medium brown bags and large brown bags are seasonally released for limited special edition versions in collaboration with designers, but Bloomingdales' executive VP, Jack Hruska says this is a direction that the store would like to continue to go down: 

"We want to do more tie-ins with cultural institutions in our key markets such as New York, Chicago and Southern California," said Hruska. "Frankly, we have never done shopping bags for a cultural institution before. We usually do them with designers. Shopping bags are very important to a store. They're part of our iconic brand imagery. They're reusable, and they're walking advertisements. No one else changes up their shopping bags to the degree that we do. They are themselves pieces of artwork."

Bloomingdales honours the Whitney Museum's change of address with special designs

The bags feature artwork by Elizabeth Murray, Roy Lichtenstein and Edward Hopper and the Lexington Avenue store has dedicated its window displays to architectural photographs by Italian photographer Marco Anelli, depicting the new museum building during its various stages of construction. The bags will be available until May 4 and the store window display will be up until May 5. 

Bloomingdales

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