The Wall Steet Journal recently reported that IMG Fashion, which runs Mercedes Benz Fashion Week, will be cutting their media invites by 20% this February. Inviting only guests that are of "value to the designers" by tightening their accreditation guidelines - in other words, no bloggers will be on the guest list.
Back in September, Fern Mallis, creator of New York Fashion Week and owner of IMG Fashion said that it's time to become more exclusive. Bloggers were occupying spaces in the shows audiences that were designed for buyers - and this according to Fern must change. Catherine Bennett, Senior Vice President of IMG Fashion recently stated "It was becoming a zoo! What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business."
Some designers have already complained about Fashion Week being too chaotic and no longer as exclusive as it used to be. Oscar de la Renta, who has stopped putting on larger shows, had a very intimate 350 guest list this September to show his spring-summer collection. The designer opted for a more intimate presentation inviting only the fashion elite.