The British Fashion Council and eBay launch BFC Contemporary
Mentorship that promotes talent to 18 million users
The British Fashion Council and eBay have joined forces to launch the concept 'BFC Contemporary', a new initiative that will offer young fashion designers mentorship on developing commercial opportunities and sound business strategies...
Zoe Jordan (pictured above), Alexis Barrell, Georgia Hardinge, Prism, and Paper London will be the first labels to benefit from the new scheme announced this morning, each selected for their "creative excellence, commercial potential and originality in the contemporary arena."
"We are delighted to support and help accelerate the growth of these very viable fashion businesses," said Caroline Rush, CEO of the BFC. "Each of the inaugural BFC Contemporary designers possess incredible creativity and strong brand concepts. With invaluable support from eBay, these designers mark a new wave in British contemporary design, the rise of which we aim to fuel with this new initiative."
Their first directive will be to create a capsule collection that will go on sale on eBay during London Fashion Week this September, throughout which the tailored mentorship programme will advise and help each brand focus on brand concept, production, budgets, scalability, online and offline growth and consumer experience.
"BFC Contemporary reflects eBay's ongoing commitment to support emerging design talent, assisting the recipients in fulfilling their business ambitions," says Melanie Smallwood, Head of Curation and Merchandising at eBay, concluding, "The first ever BFC Contemporary Shop on eBay.co.uk will provide a fantastic platform to showcase British Contemporary designers to our 18 million shoppers."