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Balenciaga opens first store in Rodeo Drive

Balenciaga opens first store in Rodeo Drive

New fashion direction

Text: Faizal Dahlawia


Image: Instagram

Luxury fashion house Balenciaga has added its second flagship in the US at the very heart of a high-end shopping district. Buro 24/7 Middle East has the details...

Balenciaga has a new address in the US, specifically 353 North Rodeo Drive. The new store is the first in Beverly Hills and also marks a new retail concept under Creative Director of Demna Gvasalia. The store, which covers almost 2000 square feet, will house a complete collection from apparel to accessories as well as eyewear.

Balenciaga Rodeo Drive

Inside, Gvasalia's brand vision is showcased through geometric and textural juxtapositions, expertly combining luxurious elements with raw materials where the sheen of display cases contrast against the matte of the concrete walls. 

Balenciaga Rodeo Drive

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