Balenciaga opens first store in Rodeo Drive
New fashion direction
Balenciaga has a new address in the US, specifically 353 North Rodeo Drive. The new store is the first in Beverly Hills and also marks a new retail concept under Creative Director of Demna Gvasalia. The store, which covers almost 2000 square feet, will house a complete collection from apparel to accessories as well as eyewear.
Inside, Gvasalia's brand vision is showcased through geometric and textural juxtapositions, expertly combining luxurious elements with raw materials where the sheen of display cases contrast against the matte of the concrete walls.
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