Armani celebrates 40 years in the fashion industry with the release of a historical short video that shares the tale of where it all began. Armani has delved deep into its archive to extract footage that demonstrates the sartorial starting point of its eponymous designer – the jacket:

"I created all my work around the jacket, it was my point of departure for everything," notes Armani. The film is part tribute, part educational as it unravels the precision and evolution of the all important jacket and the role that it played as a fashion springboard for collections. 

Giorgio Armani describes how he was the first to deconstruct the traditional jacket, the 70's standard was formed of padding and lining, and he moved to remove these restrictive elements, changing the form of the jacket as we know it. Discover the full story in the video below.